Advertising will become more “human”
The advertising industry has never been resistant to change but certainly events in 2020 will see a seismic shift in how brands communicate with consumers to remain not just relevant, but important in their lives. The thirty-second ad will still have its place but story telling will be an increasingly essential part of how brands connect on a more human level. In these increasingly challenging times, consumers will insist on brands having a purpose, not just a use.
The advertising industry has never been resistant to change but certainly events in 2020 will see a seismic shift in how brands communicate with consumers to remain not just relevant, but important in their lives. The thirty-second ad will still have its place but story telling will be an increasingly essential part of how brands connect on a more human level. In these increasingly challenging times, consumers will insist on brands having a purpose, not just a use.
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The social media landfill
A change in attitude to content production is needed. We’re not here to challenge your in-house teams or your go-to list of companies creating short form social media. We here to manage broader, mid- to long-form projects that would benefit from some external talent and thinking, working alongside your existing roster as needed.
A change in attitude to content production is needed. We’re not here to challenge your in-house teams or your go-to list of companies creating short form social media. We here to manage broader, mid- to long-form projects that would benefit from some external talent and thinking, working alongside your existing roster as needed.
What is Brand Directors?
We launched as the UK’s first intermediary between those requiring best-in-class content and those best qualified to make it. We have curated a list of some of the industry's most awarded and accomplished video & audio creators, all with specific skillsets, genre intelligence, production expertise, format knowledge, passion point specialism. That means the brand gets the production partner it needs, not the one it might default to, no matter the brief.
We launched as the UK’s first intermediary between those requiring best-in-class content and those best qualified to make it. We have curated a list of some of the industry's most awarded and accomplished video & audio creators, all with specific skillsets, genre intelligence, production expertise, format knowledge, passion point specialism. That means the brand gets the production partner it needs, not the one it might default to, no matter the brief.
Business model
Although this is a relatively new medium we have been immersed in this world for years. Our industry experience can help you with market insight, content strategy, ideation, production and distribution. We work with you as the brief and budget holder and our fee comes from the production company, once the project is commissioned.
Although this is a relatively new medium we have been immersed in this world for years. Our industry experience can help you with market insight, content strategy, ideation, production and distribution. We work with you as the brief and budget holder and our fee comes from the production company, once the project is commissioned.
What about distribution?
Our experience in this industry has meant we have built up some fantastic relationships with media owners and content distributors. We can help ensure your story is distributed at scale, curated to reach the right target audience and optimised for the context the consumer will discover it. Some media partners will even co-fund production.
Our experience in this industry has meant we have built up some fantastic relationships with media owners and content distributors. We can help ensure your story is distributed at scale, curated to reach the right target audience and optimised for the context the consumer will discover it. Some media partners will even co-fund production.